BookWhirl Commences the Year’s Third Quarter with a New Campaign Service

Summary: Bookwhirl Publishing begins the 3rd quarter of 2013 with the launching of the company’s Library E-Campaign Service through Library Journal.

GREEN BAY, WI (8/2/2013) — Amidst the high competition among self-published authors and busy days of Bookwhirl.com in catering every writer’s publishing needs; the self-publishing company has partnered with one of the most highly valued publications in the world: the Library Journal. This move has led the firm to come up with a distinctive book marketing service that surely enables the book and its author to be heard by the very significant people in the literary world.
Library Journal is known for its effective customization of a focused and strategic marketing package so as to fulfill authors with advertising satisfaction. Thus, advertising through the Library Journal (LJ) can easily get interest among the readers, book experts, librarians, book sellers, and other most important people in the publishing industry.

Opting for Bookwhirl’s Library E-Campaign Service is being able to experience advertising at Library Journal with your book banner that targets up to 10,000 impressions and bolder space for your book’s e-mailer to be posted on LJ’s website. This campaign has different service levels in accordance to what an author specifically needs for his book promotion including the Library E-Campaign Starter, Library E-Campaign Basic, Library E-Campaign Standard, and Library E-Campaign Deluxe. This campaign has also highlighted the Library E-Campaign Premium wherein an author gets to have an extra advantage on top of the basic promotional ads exposed on the Library Journal’s website.

Learn more about the newly launched service by visiting Library E-Campaign Service page.

Book Publishing and Marketing Services: Which one is Your Pick?

Self-published authors are now turning a glimpse of different publishing and marketing services provided by different publishers around the world. For some, self-publishing doesn’t work on their ways because they lack to strike it toughly. Yet, self-publishing has proven to be strategically smart decision for most authors nowadays, especially with those who are eagerly responding to its every vital plunge.

Self-publishing companies on competition

The evolution of self-published authors gives havoc among publishers and book agents trying to find ways so as to respond to their every book publishing and marketing need. Publishing companies are on high competition of offering fast and inexpensive ways to get authors’ books off their computer screens into their readers’ hands.

Through effective publishing and marketing tools, huge publishing companies like Bookwhirl, Outskirts press, lulu.com, and Author Solutions (ASI) have always topped on self-published authors’ list of which they can choose which one to partner with in the process.

Similar book services differ in some angles

While all of these publishing companies have offered authors almost the same publishing and marketing services, the latter can still be comparable in some stances.

Prior to self-publishing a book, an author can have all the options of furnishing it from text editing to designs from all these companies offering such services. Professional copyediting and design services are offered by all publishers for a set price.

Copyediting services

Outskirts Press offers high-quality copyediting services for books by which price depends on manuscripts’ length. While the company requires a payment deposit that varies the length of the manuscript, the completion of the service usually takes four weeks in general. Under the Ala Carte Services of BookWhirl is the publisher’s copyediting service which sets specific price range for specific length of words starting at $0.0069 for 120,001 words, up to $0.0089 for 10,000-60,000 words.

Author Solutions (ASI) on the other hand, charges $0.022 per word on its copyediting service and requires a 5,000-word minimum to begin with two-three weeks timeframe. Like ASI, Lulu.com charges $0.023 per word and requires the same minimum number of words before the service can be started.

Usually, the game for the said service in all these companies revolves around “per length of word” approach. Now, let’s proceed how these companies differ in the real world of publishing.

Publishing services

Publishing packages make a distinction with their features from one publisher to another. Bookwhirl has two general classifications of its publishing packages: Black & White and the Full Color; by which each has sub categories. There is specific publishing package that suits every book theme such as Dreamer, Adventurer, Sensation, and more. Publishing package service for the company starts at $699. Meanwhile, Outskirts Press has “one-click” classifications for their publishing packages: One-click publishing for fiction, for coaches and speakers, and for children’s books. Whatever the price set for each publishing package; the publisher requires $35 for down payment before they can start using the service.

Book publishing services of Author Solutions Inc. have been varied through its partnership with other different publishers like Iuniverse, Trafford, and Xlibris. With Iuniverse for instance, book publishing packages’ rates start at $899 with the basic book publishing features including but are not limited to book stubs, copyright registration and digital formatting. The company’s Book Launch Premier Pro package, which costs $ 4,449, has the most comprehensive features like book signing kit, and promotional materials.

Concurrently, Lulu has set its publishing packages separately for e-books, and photo books. The publisher has classic/classic color, debut/inspired color, and blitz/artful color publishing packages by which price rates start at $999. Through the $3,999-artful publishing package, features included on top of the basics are five paperback copies and a free hardcover copy for free, author website, eligibility for Lulu social promotion, and more promotional materials.

Book marketing services

Outskirts Press has four main book marketing packages: Book Blast, Global Book Tour, Promotional Materials, and the Elite e-book Package. While the company assures 25% on five popular marketing services for book blast, it also offers one discounted book for four books set for global events. The publisher’s 2000 promotional items include bookmarks and postcards while for the elite package, books can be featured at Amazon kindle, B&N Nook, and Apple iPad ebook editions with 25% discount on the set $829 set amount for the service.

On the other hand, book marketing services of Bookwhirl includes Newswire service, Web Design, Email Advertisement Campaign, and Specialty Marketing. The Newswire Service features a 400-word press release article that will be sent to over 17,500 media outlets all over United States. Moreover, Web Design service is initiated in a way to be SEO friendly while authors can freely write any articles and stories to its blog page included on the design.

While publisher’s EAC program is considered to be a distinctive technique to reach a massive audience through electronic mail ads, Bookwhirl’s Specialty Marketing service includes the features like Book Exhibit Service, Radio Interview report, book trailer and more.

Like BookWhirl.com, ASI has similar features in its book marketing campaigns such as press releases, traditional publicists, and review services under its Publicity package. The publisher has also other marketing service packages such as Online, Multimedia, and Events. Social Media Setup and web design services are under their online package; whereas the publisher’s Multimedia package features its marketing kits, print advertising, and author videos and book trailers. ASI also caters book fairs and book signings though its Events package.

Lastly, Lulu publishing categorizes its book marketing services into main packages such as Publicity service, Book fairs, and Promotional services. The publisher’s Publicity Service package includes features such as newsmaker publicity campaign, online newsmaker publicity campaign, video newsmaker, and social publicist. Under the publisher’s Book Fairs package, books have the chance to be featured in book exhibits whether regional, national, or international events. In addition, its Promotional Services package let authors benefit the service’ features including the creation of an author’s website, business cards, and bookselling promotional materials.

Book and self mastery

No matter what service and which publisher has the various range of services, authors will always have the last say which company to choose and what service that best fits their books. Publishers and publishing companies might have the same range of services but they always differ in prices and online connections which always matter to authors in weighing and making their best preference. More importantly, authors weigh these services from different publishers based on their specific knowledge about themselves as authors and knowledge on what their books are all about.

Fundamental Rules to gain Success in Self-Publishing

Fact says that in 2012 alone, the number of self-published authors earning more than a million in their books gradually increased. This rapid success shows that more self-published authors are seeing incredible sensation in self-publishing. Let’s discuss what essential rules that winning self-published authors take to hit success in self-publishing ground.

The Attitude

Successful self-published author would first find triumph in himself as a person before pursuing something else. First question should an author ask himself is whether he has the mindset of writing, publishing, and marketing his book. Because you, as an author need to be the project manager in self-publishing your book, there is a need to have a business mindset. You may need to think about hiring professional editors, layout artists, and cover designers in the process. Further, you need to understand the deal with self-publishing and book marketing business so that you can st ep-up and take that huge responsibility of being independent book publisher.

Write

When your mind is set and you know what you want to do; then start doing it. Without a book, there is no where to start in getting yourself involved in the publishing industry. Start jotting down your words and ideas and make it your outshined masterpiece.

This is the time you may need to look at your life and find out the way your personality, hobbies, and career will help you in the process. Your own astuteness learned in life always comes first; then your reliable researching skills follow. Look forward to create something that has worth to be talked about and use your expertise in such genre.

Get out of the standard way

You believe you are a good writer but not all people know who you are. You need to self-publish your book. That’s the main reason why there is such thing called publishing and marketing a book. This is the right beginning of getting exposure of your book to the readers; so make the best out of it. Get out of the customary way and start self-publishing your book. Today, every author has all the options to stand out among the others by going outside the box of traditional publishing. Self-publishing a book has often been considered more rapid option nowadays. Once you’ve done writing your book; you need not to contact publishing houses that cater the specific genre of your book anymore. You can pretty much just go ahead and publish it at will, without having to go through the process of waiting for publishing houses to decide whether or not your book has equaled their standards. You may take advantage of professional skills offered worldwide by publishers such as BookWhirl.

Hire Professionals

A book is said to be self-published when you decide to become a publisher of your own book; or take the option to hire a self-publishing company, and pay them for publishing and sometimes do the marketing of your book.

As mentioned earlier, you may need to think about hiring professional editors, layout artists, and cover designers in the process because that’s how the business of self-publishing goes. If you believe you have what it takes to be a successful book self-publisher, you would not need a second thought of taking the risks and the challenges in the business. With the augment of self-publishing, authors have become more powerful than ever before; making all publishers, agents and professional layout artists and designers scuttling to figure out what do authors need in every step they take.

There are several self-publishing companies that you can partner with; and that include BookWhirl. With its professional publishing and marketing services offered, it is simpler for you to reach your desired audience. While it is true that hundreds of publishers are offering self-publishing services; at the end of the day, it is essential that you choose a reputable one. Pick something like BookWhirl that helps and guides the writer in all angles, from writing, publishing, up to marketing his book. When you have the mindset of becoming successful in self-publishing your book; start stepping up through these significant rules that bring you towards where you dream to be found.