In the world of self-publishing, you write, publish, and promote your
book. If you are fully equipped with the right tools, doing all bits
and pieces at the right time, and targeting your right audience, you get
lucky and can earn millions from your work.
Some successful self-published authors including Amanda Hocking and
EL James have sold millions of copies of their books through maximizing their strategies in promoting their books
around the world. They have their own ways and techniques in pursuing
the kind of success they achieved. And for sure, they have become your
inspiration. You start imagining yourself reaching that same kind of
fame and acquiring that same amount of profit.
While it is great to know that these authors have served as your
inspiration, you don’t need to imitate their styles. You have written a
book and come up with a unique theme that makes you a distinctive
writer. For sure you can do the same distinctiveness to come up with new
ideas on how you can work on your promotion without necessarily chasing
the same legacy of those who have already succeeded. In order to reach
the peak in your self-publishing journey, you need to take the risks,
invest, and above all, work beyond your comfort zone.
All these factors, when summed up, will result to great profits in the end. In
order for them to be working well, old ideas should be eliminated.
Sometimes, you feel that your mind is full of different ideas,
ramblings, and problems on how you start responding to them all
together. Over thinking about any causes and possibilities of your
actions can result to being sluggish. And so, like the overused line
goes: DON’T RUSH THINGS OUT. Set your self-publishing goals one after
the other in order to avoid stress.
Know that you are in charge of your every decision and move in self-publishing.
So, when you feel like your head is about to burst due to so much over
thinking; perhaps, it’s time for you to clean up your mind from all
these. You can try these tips to begin: stop at what you are doing,
listen to calming or soothing music to de-clog your mind, watch a
wonderful view of green grasses outside your house, or take a walk
outside to keep you away from all the bombarding thoughts in your mind.
Go back to the basics about self-publishing. Focus on one book marketing strategy,
make time to think without distractions, set your goal based on that
focus, maximize all print and digital materials that are only related to
that strategy, and take actions that are only related to your set goal,
and achieve it slowly but surely.
Always be positive. Starting your day positively on
what you do will make you gain upbeat results of your strategies in the
end. And when you are slowly achieving your goals, it is safe to say
that you are now on your comfort stage of taking more actions for the
benefit of your journey.
Take higher steps when you feel accomplished. While working on your own comfort zone can provide positive results in your book marketing strategies,
it is not enough to stay on that stage. Move further and hop on to
taking advantage of the other book marketing strategies you have in your
mind. Moving forward is now maximizing the other available sources
anywhere in the world such as the social media, the print media, the
World Wide Web, online forums for your fans, community exhibits, and
more means that can help your book promotion strategies work even
better.
Stress- free environment is simply among the many factors for your
successful self-publishing journey. Without it, it will be too hard for
you to even know where to begin. Like any other episodes in life,
self-publishing needs your time, effort, and actions; and in the end you
get the consequences—bad or good. You might need some help from the
others in the process; yet so long as you know your focus, you will
never be lost.
Showing posts with label Book Marketing Strategies. Show all posts
Showing posts with label Book Marketing Strategies. Show all posts
Monday, May 19, 2014
Monday, September 9, 2013
Book Marketing 101: Effective Book Marketing Strategies for Self-Published Authors
Despite the clear advantages of self-publishing over traditional publishing,
some authors remain fearful about it. The main reason of this fear is
that a number of authors do not know where to begin and how to market
and get sales from their books in their own ways. So, here are some of
the proven effective strategies in marketing a book that self-published
authors would love to hear.
Make your craft right and the best
Ninety percent of your success in marketing your book is based on what kind of book you’ve written. There is no authentic book marketing strategy that will bring you to success when the information on your book or the story it contains doesn’t show any appeal to the readers. Let’s take a look at Hugh Howey’s science fiction book, Wool. Howey initially self-published the first 60-page episode but after few months, the readers were clamoring for more.
What does it say? It simply explains the fact that no matter how great your marketing strategy for your book is, it is still the tastes, opinions, and the experiences of the readers with your book that matter most. Further, if the people are really attracted with your book, nobody can stop them to share with others the best things about your book.
Make sure your book is well edited
It sounds a too basic advice and authors might say they already know it. But in reality, this is one of the biggest flaws some self-published authors commit in the process. Some self-published books really look good and enticing with their catchy book blurbs and book descriptions; but in the end, they don’t sell. Why?
Well, some readers who were able to buy these books were not satisfied and so they either keep quiet about their experience or write bad reviews on the quality of the books online. So, they do not recommend them to other buyers but rather warn them not to spend a dime for low-quality works.
Make sure you have spent more time editing and re-editing your work until you, yourself, will be satisfied with its quality. Imagine yourself to be among the buyers and think of the same feelings you would get when you spend your money for an unworthy item. Your readers are customers just like you; so impress them.
Know who and where your readers are
Now, you have the book ready. But have you been able to realize who really your readers are? Knowing your target audience is a huge help in the marketing plans you have in mind; so don’t miss to find out their age bracket, interests, the materials they usually read, or movies they usually watch. Knowing this enables you to know where you can actually locate them and helps you create better ideas to reach out to them.
Being able to find where your readers hang out helps you think of a great strategy to promote your book in accordance to how they actually think about it. Reaching out to your readers is an effective way to communicate with them more than the artistic side of your strategy. They will take it as your initiative to connect your work with their interests and values.
Create a distinctive branding for yourself and your book
In other words, this is now time for you to think of a catchy and a very different concept that works for you, your book, and your readers’ interests. Focus first on what is your book all about and start thinking a distinctive brand about it that also says something about you. For instance, you have the book about business or how to earn millions in some kind of business. You can create a brand for you like “the writing entrepreneur” then connect it with the information your book has and with your book cover’s design and photos.
Use your brand in any book marketing you do such as in generating promotional materials that include business cards, e-mailers, press releases, blogs, and the like. Gradually, this brand will become distinctively identified with you. While you continue to promote your book to your target readers, they eventually can distinguish you and your book from the others which have the same genre as yours. They will be more intrigued and be persuaded to give your book a try.
If they are happy with your book, expect more sales in the future as they surely will spread the good news to others.
Fair pricing of your book
Make sure you set a fair price for your book—not too high or too low. This is the strategy that some of successful self-published authors have proven effective. The lower the price is, the higher possibility that your book can sell. If you can give it for free just for a few days to invite the interests of the reading public, the better.
Of course, this is just temporary. After a while, you will know if your strategy really works and you can start setting the price that your craft deserves.
Utilize all free marketing tools
The word “free” can always be associated with the Internet. Since the Internet is free, you can make use of any promotional materials that make use of it. Take advantage of the social media because promoting your craft using this free outlet is a very effective tool to eventually reach out to your readers who can be prospect purchasers of your book.
With millions of Facebook users in the world, you can be certain that using it in promoting your book is inviting thousands of possible buyers. There are more sites online to look up and there you can advertise your book for free.
Effective book marketing strategies solely depend on how effective your initiative as a self-published author is. So, it is indisputably significant that your way is unique, professional, and practical so that book sales can easily be reached.
Make your craft right and the best
Ninety percent of your success in marketing your book is based on what kind of book you’ve written. There is no authentic book marketing strategy that will bring you to success when the information on your book or the story it contains doesn’t show any appeal to the readers. Let’s take a look at Hugh Howey’s science fiction book, Wool. Howey initially self-published the first 60-page episode but after few months, the readers were clamoring for more.
What does it say? It simply explains the fact that no matter how great your marketing strategy for your book is, it is still the tastes, opinions, and the experiences of the readers with your book that matter most. Further, if the people are really attracted with your book, nobody can stop them to share with others the best things about your book.
Make sure your book is well edited
It sounds a too basic advice and authors might say they already know it. But in reality, this is one of the biggest flaws some self-published authors commit in the process. Some self-published books really look good and enticing with their catchy book blurbs and book descriptions; but in the end, they don’t sell. Why?
Well, some readers who were able to buy these books were not satisfied and so they either keep quiet about their experience or write bad reviews on the quality of the books online. So, they do not recommend them to other buyers but rather warn them not to spend a dime for low-quality works.
Make sure you have spent more time editing and re-editing your work until you, yourself, will be satisfied with its quality. Imagine yourself to be among the buyers and think of the same feelings you would get when you spend your money for an unworthy item. Your readers are customers just like you; so impress them.
Know who and where your readers are
Now, you have the book ready. But have you been able to realize who really your readers are? Knowing your target audience is a huge help in the marketing plans you have in mind; so don’t miss to find out their age bracket, interests, the materials they usually read, or movies they usually watch. Knowing this enables you to know where you can actually locate them and helps you create better ideas to reach out to them.
Being able to find where your readers hang out helps you think of a great strategy to promote your book in accordance to how they actually think about it. Reaching out to your readers is an effective way to communicate with them more than the artistic side of your strategy. They will take it as your initiative to connect your work with their interests and values.
Create a distinctive branding for yourself and your book
In other words, this is now time for you to think of a catchy and a very different concept that works for you, your book, and your readers’ interests. Focus first on what is your book all about and start thinking a distinctive brand about it that also says something about you. For instance, you have the book about business or how to earn millions in some kind of business. You can create a brand for you like “the writing entrepreneur” then connect it with the information your book has and with your book cover’s design and photos.
Use your brand in any book marketing you do such as in generating promotional materials that include business cards, e-mailers, press releases, blogs, and the like. Gradually, this brand will become distinctively identified with you. While you continue to promote your book to your target readers, they eventually can distinguish you and your book from the others which have the same genre as yours. They will be more intrigued and be persuaded to give your book a try.
If they are happy with your book, expect more sales in the future as they surely will spread the good news to others.
Fair pricing of your book
Make sure you set a fair price for your book—not too high or too low. This is the strategy that some of successful self-published authors have proven effective. The lower the price is, the higher possibility that your book can sell. If you can give it for free just for a few days to invite the interests of the reading public, the better.
Of course, this is just temporary. After a while, you will know if your strategy really works and you can start setting the price that your craft deserves.
Utilize all free marketing tools
The word “free” can always be associated with the Internet. Since the Internet is free, you can make use of any promotional materials that make use of it. Take advantage of the social media because promoting your craft using this free outlet is a very effective tool to eventually reach out to your readers who can be prospect purchasers of your book.
With millions of Facebook users in the world, you can be certain that using it in promoting your book is inviting thousands of possible buyers. There are more sites online to look up and there you can advertise your book for free.
Effective book marketing strategies solely depend on how effective your initiative as a self-published author is. So, it is indisputably significant that your way is unique, professional, and practical so that book sales can easily be reached.
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